How Lack of Diversity in Marketing Materials Will Affect Millennial Brand Loyalty
The American Red Cross is currently facing heat for releasing a swimming safety campaign depicting children of color as troublesome and white children as ‘cool’.
— John Sawyer (@JSawyer330) June 21, 2016
While the poster campaign has since been pulled, the marketing mistake has once again brought corporate social responsibility to the forefront. The Psychology of Successfully Marketing to Millennials, —an infographic created by University of Southern California’s Master’s of Applied Psychology program—shows exactly that. Although the campaign was initially a simple printed poster, the social media outcry has demonstrated the true power of 77 percent of millennials that engage with corporate social responsibility (CSR) and compared to the 53 percent of the general U.S. population. Not only should this call brands to action to market themselves carefully, but the infographic showcases the priorities and spending habits of the millennial generation so as to help large corporations and small businesses alike to navigate the millennial demographic successfully.
Learn more by finding the full graphic here: