Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics With Mobile Ad Mediation
SAN FRANCISCO – May 26, 2016 – Tapjoy, the only complete monetization platform, announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution. The partnership is intended to help mobile app developers ensure the best possible user experience for paying and predicted future paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource’s developer partners to access Tapjoy’s premium brand advertisers as part of their video ad mediation waterfalls for the first time.
GSN Games, a leading provider of social casino games and cash tournaments, will be among the first developers to implement the combined offering. “We were very excited to hear that Tapjoy and ironSource were partnering on mobile ad mediation,” said Stuart Lewis-Smith, Vice President of Casino at GSN Games. “Tapjoy’s user level segmentation and predictive analytics allows us to be strategic about which of our customers are presented with a rewarded video ad experience, and ironSource’s mediation platform ensures that we are getting the highest possible pricing and fill rates for those impressions.”
Tapjoy and ironSource offer two integration paths for app developers. The “Platform Integration” uses the Tapjoy SDK to give publishers complete access to Tapjoy’s LTV Infrastructure for yield management between contextual marketing messages and ad demand from ironSource’s premium video ad networks. This enables developers to analyze consumer behavior in real-time, segment based on historical and predicted in-app spending, drive engagement and merchandising campaigns for paying customers, and surface the optimal advertising mix for non-paying customers.
The “Adapter Integration” uses the Supersonic by ironSource SDK to access Tapjoy’s video ad demand as another network option in the mediation waterfall. The ironSource SDK is compatible with all leading ad network adapters, enabling developers to simultaneously access multiple demand sources while only initializing one SDK in their app. The solution intelligently optimizes this demand, creating an ad marketplace in which advertisers compete for developer inventory. This approach effectively maximizes revenue potential by boosting fill rates and eCPMs across all geos.
“Today’s freemium app developers require a sophisticated, data-centric approach to monetization,” said Steve Wadsworth, Tapjoy’s CEO. “The combination of our mar-tech tools and ironSource’s video monetization platform enables developers to personalize the revenue path for each of their customers and to subsequently maximize the value of the resulting video ad inventory. Together, we help developers make more money while delivering a great user experience.”
“The ironSource mediation platform sits at the heart of our monetization solution. It comes equipped with industry-first smart-loading technology that ensures smooth ad delivery, and boasts superior performance, transparency, and dashboard controls to give developers complete control over their inventory,” said Gil Shoham, CRO of ironSource. “This partnership enables us to offer our mutual developer customers a powerful combination of services, which preserves an enjoyable app experience while maximising revenue potential. At the end of the day, it’s the user that matters most and it’s pivotal your partners share that vision.”
Existing Tapjoy publishers can now find Supersonic by ironSource as a mediation option through the Tapjoy dashboard. Existing ironSource publishers can now add Tapjoy to their mediation waterfall through the Supersonic by ironSource dashboard. New customers can sign up for either service at www.tapjoy.com and www.
ironSource is the world’s largest app discovery platform, connecting people with apps across different devices and touchpoints. At the core of the company is one of the only multi-touchpoint data platforms in the world, which analyzes data from over 800 million people every month. Using this data-driven technology, ironSource provides app developers, mobile carriers, device manufacturers, and brands tailored products to better understand and communicate with their customers. In 2015 ironSource merged with Supersonic to create the world’s largest independent platform for mobile monetization, analytics and distribution. Founded in 2010, ironSource is a truly global company, with offices in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore and Seoul.
For more information, visit www.ironsrc.com, and follow on us on Twitter @ironSource.
Tapjoy’s mission is to personalize the approach freemium mobile app publishers utilize to engage and monetize their consumers. The company’s personalized monetization platform is the only mobile LTV Infrastructure that combines a robust set of marketing and advertising services in a single data platform. Tapjoy’s SDK is used by 10,000 mobile apps with a global reach of more than 500 million monthly active users. Backed by J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco and has offices in Boston, New York, Los Angeles, Chicago, Santa Barbara, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.