MediaBrix, the global leader in delivering premium brand experiences by leveraging emotions in app, announced today a strategic partnership with popular chat app Kik, as one of the first monetization partners with the shared goal of ensuring premium user interaction, receptivity and choice. A major emphasis of the MediaBrix platform integration is to help grow Kik Points, a rewards program in which users can earn points by completing activities on Kik, such as watching a video or downloading a sticker pack. Users can then redeem points for digital goods like emojis.
Though in-app advertising spending is projected to outpace mobile web spending nearly three to one this year, as forecasted by eMarketer, messaging apps remain a largely untapped medium. And advertisers looking to engage with the projected 1.1 billion new messaging app users by 2018 (Internet Trends Report) must do so with care.
Messaging apps like Kik are the future of communication and entertainment for the next generation — and the audience they reach has become highly coveted by marketers. But that same audience is highly sensitive to disruptive advertising so choosing partners who can facilitate brand engagement in the right way on their platform was critical,” said Ari Brandt, CEO of MediaBrix. “Together with Kik, we can empower brands to interact with a hard-to-reach audience of teens who are spending more time on mobile devices than any other medium, but who are easily turned away by disruptive ads. We’re excited to work with Kik to turn brand advertising into an additive and rewarding experience for its users.”
Lauded as one of the largest messaging apps in the world, Kik has a massive global audience of 240 million users that averages 35 minutes per session, higher than other leading messaging apps. Through the partnership, MediaBrix is able to provide a seamless integration of brand messaging within the app environment that is respectful to the user experience, netting brands 500 percent higher engagement rates than any other digital advertising. Kik Points provide value to users in exchange for engagement, be it video views or another call to action, and because the user is in control, interacting with ads becomes a more entertaining experience, creating positive sentiment for brands.
User experience is always the number one priority at Kik,” said Josh Jacobs, president of Kik Services. “MediaBrix shares our vision that advertising should be seamless and non-disruptive, no matter what. Based on initial results, we’re excited this partnership will provide fun and engaging content that will lead to meaningful brand interactions rather than just pushing traffic to a website.”
Messaging and other social apps have quickly become an essential target for brands hoping to connect with consumers, with approximately 126 million people using messaging apps in the United States alone, according to eMarketer, with Kik being among the top searched messaging apps. Forty percent of U.S. youth ages 13-25 are engaging with friends on Kik, and this number is only expected to grow as more of the younger millennials adopt this way of communication. Many young teens with no phone number of their own use messaging apps on mobile devices to connect with their friends and loved ones, making them a more difficult, yet more sought after, audience for many brands.
For more information about to integrate MediaBrix as part of your brand building strategy, please visit: www.MediaBrix.com.
MediaBrix delivers emotionally charged brand connections that maximize consumer receptivity during mobile advertising experiences. As the only solution of its kind, we Rescue, Rally and Reward users with our proprietary product suite when they are emotionally available, leading to in-app campaign engagement rates 500 percent higher than all other digital formats. One of the fastest-growing companies in the U.S. by Inc. 500|5000, MediaBrix is used by hundreds of the world’s top brands and thousands of leading app and game developers, who leverage the MediaBrix platform to deliver over 500 million contextually relevant Breakthrough Moments® to more than 200 million global mobile users each month, all with 100 percent viewability. For more information, visit: www.MediaBrix.com.
About Kik Interactive, Inc.
Kik Interactive, Inc. connects the world through chat. The company is the maker of Kik, a chat network with more than 240 million registered users and 40 percent of U.S. teens where people can chat with friends and connect with chat-based services. Founded in 2009, Kik Interactive, Inc. is headquartered in Waterloo, Ontario, Canada. For more information, please visit:http://kik.com/.