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2016 Digital Marketing Trends [Infographic]


2016 Digital Marketing Trends [Infographic]

Meg Rahner January 6, 2016

What will be the digital marketing trends of 2016? First, let’s look at what happened in 2015. For the first time ever, in 2015, mobile-only users surpassed desktop-only users in the US. The country’s digital ad spend on mobile is expected to increase from 52.4% in 2015 to 62.6% in 2016. What else will be “in” this year? Full-stack holistic platforms, programmatic in rich media formats, and native ads as a solution to ad blockers, to name a few.

See the below infographic by Smart Ad Server for more predicted trends for 2016.

Smart Infographic FINAL HD (1)

Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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