Cyber Monday 2015 Represents Heaviest Online Spending Day in History
It’s been a week since Cyber Monday. Your Amazon Prime orders have probably all arrived by now… or perhaps on a separate tab you’re tracking the delivery status of your purchases. If you participated in the ‘holiday’ this year, you were in good company. 107.8 million Americans visited online retail properties on Cyber Monday using a desktop computer, smartphone or tablet, representing an increase of 23 percent versus a year ago.
Amazon ranked as the most visited online retail property on Cyber Monday, followed by Walmart, eBay, Target and Best Buy. Cyber Monday reached $2.28 billion in desktop online spending, up 12 percent from a year ago, representing the heaviest online spending day in history and the first day of the 2015 season to surpass $2 billion in sales, according to ComSCORE.
People weren’t doing the vast majority of their online shopping on Monday, either. The weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Sunday, and Saturday sales reached the $1 billion mark for second year in a row. The two days combined posted particularly strong growth online, raking in $2.169 billion for an increase of 8 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $7.201 billion, up 10 percent from last year.
Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3 billion in total digital spending and once again becoming the heaviest online spending day of all-time,” said comScore chairman emeritus Gian Fulgoni. “Despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event.”
Here is a chart from Adobe which shows the growth of online sales over Thanksgiving weekend.
It’s becoming clear that more people are preferring to avoid the crowds and shop from the comfort of their own living room. Do you prefer Black Friday or Cyber Monday shopping?