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Nearly 70% of Amazon Customers Shopped on Mobile Devices in December

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Nearly 70% of Amazon Customers Shopped on Mobile Devices in December

Meg Rahner December 28, 2015
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Did you opt to avoid the holiday mall chaos and shop online instead? If so, you weren’t alone – especially if you chose to use Amazon Prime. More than three million people joined Amazon Prime in the third week of December alone  – although the company has not specified exactly how many new Prime members it added during the holiday period – and 200 million items were shipped for free to Prime subscribers, according to data released by Amazon today.

Additionally, Amazon’s sales data shows a shift toward mobile this year as Prime members shopping via mobile more than doubled this holiday in the US. Almost 70 percent of Amazon.com customers shopped on a mobile device during December. The number of customers using Amazon’s mobile app also doubled from 2014’s total, and on Cyber Monday, the retailer said it was processing 33 electronics orders a second from a mobile device.

The news comes as data compiled by analytics group comScore showed a 50 to 60 percent surge in mobile sales this holiday season compared with last year’s.

Meg Rahner

Meg Rahner
Writer
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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