Press Release: Moovweb Transforms the Mobile Shopping Experience
PHILADELPHIA, PA, SHOP.ORG, October 5, 2015 — Moovweb, the pioneer in powering engaging mobile experiences for the world’s leading brands, is introducing MoovCheckout. It is the industry’s only solution that enables eCommerce leaders to dramatically increase conversions, giving them complete control of their mobile checkout flow to deliver a frictionless shopping experience. This revolutionary new product harnesses the best practices of eCommerce usability and integrates rich checkout analytics in one easy solution.
MoovCheckout enables marketing leaders to make informed decisions based on actionable insights and benchmarks to increase mobile conversion rates by as much as 25 percent. With field-level analytics, marketers can see exactly where their consumers drop off from the checkout funnel, which fields may be problematic, and what could be causing delays to checkout. They will also be able to view industry benchmarks and proactive recommendations to stay ahead of the competition and adopt the best solutions for their business.
Out of every five people who put products in their shopping cart, four leave without making a purchase, said Ajay Kapur, CEO and founder at Moovweb. The primary culprit for shopping cart abandonment is the checkout process. Yet today eCommerce leaders are flying blind,tasked with creating seamless checkout experiences but with little to no insights on why potential shoppers abandon carts. Worse, even when they do understand the root cause, their hands are tied behind their backs as changes take months to be implemented without the
flexibility to properly test and iterate across different customer segments.
MoovCheckout is a complete solution to the shopping cart abandonment problem—built by productizing the learning from analyzing over a 100 million mobile shoppers who’ve hit the Moovweb network.
MoovCheckout is tremendously powerful and enabled us to quickly upgrade our mobile checkout experience, said Ben Bartels, Director of eCommerce & Marketing, at Alibris. During our Back to School promotion, which is our Black Friday, we got a 17% increase in conversion rates and a 29% increase in revenue per visit. MoovCheckout was very easy to implement. It was live before I knew it and updates were being made in a safe and effective way with no disruption to our daily business.
MoovCheckout includes two components: Catalyst and Business Manager. MoovCheckout Catalyst is solely focused on optimizing the mobile checkout flow to increase conversion rates and reduce cart abandonment rate. Catalyst instantly transforms checkout flows, applying mobile checkout best practices based on research by Baymard Institute, leading research center on eCommerce usability. The other component in MoovCheckout is Business Manager, which provides companies with field-level analytics to better understand the root of cart
abandonments. Business users will be able to view and measure key eCommerce metrics such as conversion rates, field abandonment rates and time spent per field. MoovCheckout Business
Manager will also give business users the ability to easily segment their audiences and create custom experiences for them (e.g. provide a unique checkout experience for users coming through an AdWords campaign). Marketers will be able to quickly deploy new experiences and
test conversion rates on any segment of their customers.
For more information about MoovCheckout, visit: www.moovweb.com/moovcheckout
Moovweb allows customers to transform their mobile or desktop sites into fast, engaging, high-conversion experiences. The company provides the only mobile experience optimization platform that delivers high performance, contextual experiences on any device, so companies can increase mobile conversions by as much as 70 percent. Context is the fuel that drives engaging mobile experiences. Over one third of mobile users in the United States engage with rich, contextual mobile experiences powered by Moovweb. Leading brands such as Nordstrom,