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Retail Tech Startup iuzeit Debuts Online Review Aggregator at TechCrunch Disrupt


Retail Tech Startup iuzeit Debuts Online Review Aggregator at TechCrunch Disrupt

Meg Rahner September 30, 2015

iuzeit, an aggregator of online product reviews, made its debut with the beta launch of its site at this year’s TechCrunch Disrupt event in San Francisco. The site (iuzeit.com), which is now available to beta testers, brings together product reviews from multiple trusted sources so users can research, review, compare and select products all in one place.

I saw the need for iuzeit in the marketplace when a recent phone purchase became incredibly tedious,” said iuzeit founder and CEO Yogi Patel. “The information I wanted wasn’t available from certain retailers, reviews were spread out across multiple sites and there was no way to compare information easily. After realizing how difficult and time consuming it was to research the product—and how many consumers face this issue on a regular basis—I knew I had to solve this problem.”

iuzeit’s mission is to bring complete transparency into online shopping so shoppers can make informed decisions quickly and easily.  The iuzeit site does this by offering product information from the three most trusted purchase influencers: experts, consumer peers and personal contacts.

The site connects online shoppers across social media channels, enabling consumers to gain valuable insight about products through their own personal networks. This information from personal contacts augments the information that iuzeit aggregates from both experts (e.g. product review articles) and consumer peers (e.g. reviews on sites like Amazon.com).

How iuzeit works:

  1. Search for a product (initial categories will include consumer electronics, baby products, consumer healthcare products and beauty products) on iuzeit.com or on the iuzeit mobile app;
  2. See what others say about the product and compare information across retailers, review sites, your social network and more;
  3. Select the product and find the best price—then share the experience with other users on iuzeit.

iuzeit has a number of beta testers involved; however, additional testers can sign up to review phones, computers and other electronics in the beta period. With the beta launch, iuzeit began its second seed-funding round, which it hopes to close in early 2016. The company raised $150,000 in its first round.

For more information about iuzeit and its product reviews, or to sign up as a beta tester, visit iuzeit.com.

About iuzeit

iuzeit, the trusted aggregator of online product reviews, compiles and presents electronic product review information in one place. With a vast selection of consumer products and review information from the most common, trusted online sources, users can research a product and instantly see all the relevant information about it in order to make better and more informed purchasing decisions. iuzeit is based in Dallas and was founded in 2014. The site is currently available for beta testers. For more information visit iuzeit.com.


Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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