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Etermax Announces Partnership with Top Brands and Organizations for their Upcoming Trivia Crack Sequel

Press Release

Etermax Announces Partnership with Top Brands and Organizations for their Upcoming Trivia Crack Sequel

Meg Rahner July 7, 2015

The mobile app game development company will release a Trivia Crack’s sequel in Q3 this year.

Etermax announced last week that it has entered into a partnership with the world’s top brands and organizations to launch a sequel to the highly successful Trivia Crack game. Through this agreement, brands like iHeartRadio, Sports Illustrated, Time, People Magazine, Food&Wine, Fortune, Travel+Leisure, In-Style, People en Español, History Channel (LATAM), Lifetime (LATAM), and Sony Pictures Entertainment – to name a few – will be part of Trivia Crack’s sequel.

Additionally, the game will offer non-profit organizations, like Greenpeace or the Red Cross the possibility to raise awareness on the world’s issues. The game will help them reach new audiences and communicate their actions. Also, the game’s platform will offer educational institutions in general to have their own trivia channels.
Trivia Crack’s sequel, to be released in Q3 this year, will allow users to play trivia based on specific interests. For example, sports fans will be able to answer sports-only questions by playing in the Sports Illustrated trivia channel, music fans can play in the iHeartRadio channel, and history fans will find a wide variety of questions from that theme in the History Channel.

After each question, users will have the option to learn more about the company’s actions, download related apps, or follow organizations such as Greenpeace on social media.

Since launch, Trivia Crack has reached over 160 million downloads across all platforms worldwide, becoming one of the world’s most downloaded apps. These partnerships with the world’s top companies will allow us to take the game to a new level by providing specific content around a wide range of topics” – says Maximo Cavazzani, CEO of Etermax.

Trivia Crack is an information-based game, and Time Inc.’s brands inform the largest publishing audience in the US. Our brands are synonymous with popular trivia categories like celebrities and entertainment, sports, news, and fashion. Trivia Crack will be a great platform where Time Inc. and Trivia Crack can delight millennial audiences,” said Steven Haft, Senior Vice President of Innovation for Time Inc.

iHeartRadio is always looking for new ways to connect with music lovers and we are excited to work with Etermax to generate engaging music-themed questions for their upcoming Trivia Crack sequel,” said Chris Williams, Chief Product Officer for iHeartRadio. “It is a perfect opportunity to share our wealth of music content and artist insights with a whole new audience.”

“Etermax’s hit Trivia Crack has been a worldwide phenomenon, with millions of players challenging each other in a battle of wits. We are delighted to have the chance to become part of this playful yet powerful learning experience, and bring the world’s most urgent environmental battles to the attention of this community. Not only will players learn about the threats to our environment; they will have the opportunity to join our campaigns right from within the game, and thus contribute to the global effort to stop the destruction of habitats and safeguard our planet for the generations to come”, explained Ingo Boltz, Greenpeace Innovation Lab.

For more information about this partnership please visit http://www.etermax.com/press

About Etermax:
Founded in 2009, Etermax is an independent mobile app game development company responsible for popular games including Aworded, WordCrack and the extraordinarily popular, chart-topping Trivia Crack. With over 160 million users worldwide, the addicting trivia game that has taken the world by storm has become one of the most played app games in the world. The award-winning Trivia Crack app has been featured on the “Best of 2014” lists on both the Apple iOS App Store and Google Play. Most recently, Google published a case study about the success of the Trivia Crack app and their utilization of the Google AdMob on their Google Insights site.

Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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