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Mobile Ad Spending Projections: 2016 and Beyond


Mobile Ad Spending Projections: 2016 and Beyond

Meg Rahner June 24, 2015

With Americans now spending an average of nearly three hours on mobile devices per day, and with the global number of smartphone users expected to surpass 2 billion by 2016 (according to E-Marketer), mobile ad spending is on the rise. Here are a few of the latest projections:

Mobile display revenue will surpass desktop by 2018.

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Mobile ad spend is booming, and the growth of desktop ad spend is growing at a much slower pace and will eventually plateau. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC.

Mobile spend is speeding up, while television’s is slowing down.

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Television’s global mobile ad revenue will surpass $208 billion while the global mobile ad revenue will hit $68 billion, but it’s important to note the growth of each medium. Mobile ad revenue is expected to climb 52% this year, while television ad revenue will increase just 1.2%, according to a new report from Magna Global.

Mary Meeker: $25 billion gap in ad spending 

Mary Meeker’s Internet Trends Report references the mobile monetization gap: While Americans spend 24% of their time using mobile devices, only 8% of ad dollars go to the format. That represents a gap of $25 billion, according to Meeker. Contrast that with newspapers, which command 18% of ad spending despite the fact that Americans spend only 4% of their time on the format.

Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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