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Mobile Action Debuts Powerful Predictive Features for Apps

Apps Mobile

Mobile Action Debuts Powerful Predictive Features for Apps

Meg Rahner June 5, 2015

Mobile Action, a leading provider of solutions for mobile user acquisition, unveiled powerful new features yesterday that allow app developers gain access to sophisticated, predictive tools and actionable insights to optimize their Google Play and App Store (iOS) performance.

Over the coming weeks, Mobile Action is updating their tools that makes smart predictions for optimizing App Store performance. It tells developers the best time to run campaigns, what is going on with their competitors (revenues, downloads, etc.), and the best time to update apps. The engine provides insights into what is missing from user acquisition strategies, best practices, what channels or tools should be utilized, and the most effective way to allocate a budget. It also lets developers know the impact that their actions will have. For example, optimizing for X keyword will reduce the average cost per install by 20%. Every single recommendation is unique for each app.

Mobile Action currently helps over 70,000 apps acquire users with its solutions that solve all mobile user acquisition needs from one single dashboard. The company’s Big Data engine provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this extensive analysis, Mobile Action makes actionable recommendations for how developers can amplify their apps’ visibility. Its product can (and has) helped developers more than double their organic downloads in 30 days, as well as hit the Top 10 charts.

App discovery is so broken and this is a major problem in the market, because companies do not know how to get their apps seen,” said Mobile Action founder Aykut Karaalioglu. “Mobile Action is doing what ComScore did, but specifically for apps, and it is having a dramatic impact on their success. No-one in the market is doing what we are doing.”

Mobile Action currently analyzes over 3 million apps in 24 categories and adds 5,000 apps into its database every day. Its analysis extends across the Apple App Store and Google Play, as well as over 140 countries. Unlike some competitors that charge per keyword or app, Mobile Action provides unlimited app tracking, recommended actions, and the visibility score for free. Premium tools, such as the unlimited download estimations and custom reports, start at $499 a month.

About Mobile Action:

Mobile Action makes mobile apps visible. It provides the most comprehensive App Store analytics and optimization technology on the market, offering one dashboard to solve all your mobile user acquisition needs. Its solutions include App Store Optimization, Recommend Actions, Competitor Insight Analysis, and Review Analysis. In addition to tracking and insights, Mobile Action uses predictive technology to provide recommended actions for how to get your app to the top.

Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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