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WideOrbit’s WO Mobile Solution Expands SMS Capabilities of TV and Radio Stations

Press Release

WideOrbit’s WO Mobile Solution Expands SMS Capabilities of TV and Radio Stations

Editor April 13, 2015

Addition of Studio Chat, Subscription Center and other new features lets broadcasters involve audiences in programming, news and advertising campaigns from their mobile devices

SAN FRANCISCO, April 13, 2015 — WideOrbit Inc., the leading provider of advertising management software for media companies, announced key updates to WO Mobile, its mobile campaign tool for engaging consumers on mobile devices with targeted SMS and MMS campaigns. The latest release of WO Mobile adds features developed to enhance broadcaster engagement with on-the-move audiences, including Studio Chat, a Subscription Center and customization of direct response advertising campaigns.

WO Mobile lets broadcasters take advantage of wireless’s 104% penetration in the United States to directly engage audience members, promote programming, relay news, and generate revenue opportunities. In 2014, 63 radio stations and 24 television stations ran over 65,000 campaigns with WO Mobile to inform audiences about local events, involve them in promotions and execute direct response advertising. WO Mobile provides seamless workflow with WO Traffic, WideOrbit’s industry-leading solution for managing media sales operations, to create a single, streamlined process for billing, invoicing and reporting on marketing campaigns with mobile components.

WO Mobile provides a solution for engaging audiences with the same text messaging technology they use every day,” said Eric R. Mathewson, Founder and CEO of WideOrbit.  “WO Mobile delivers an efficient and cost-effective channel for broadcasters to build audience loyalty with timely, relevant content.”

WO Mobile’s latest release delivers new benefits, including:

  • Direct SMS Studio Chat: Allows on-air talent and listeners on-the-go connect in real time. DJs, talk shows hosts and news teams can manage one-to-one or one-to-many conversations from an in-studio dashboard.
  • Subscription Center: Eliminates barriers to user registration for alerts on news, programming and opportunities to participate in marketing campaigns.
  • Customizable campaigns: WO Mobile’s enhanced platform enables broadcasters to fulfill virtually any direct response advertiser campaign.
  • Enhanced API capabilities: WO Mobile’s open architecture simplifies integrations with a wide variety of external news and data-driven systems.
  • Improved user interface and global station access: WO Mobile now has unified its look and feel with WideOrbit’s other platform solutions, making it even easier for anyone at the station to manage the software. The new user interface includes enhanced user-based permissions to enable access to multiple properties from one screen.

About WideOrbit
WideOrbit (www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 3,000 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France),  Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.


Senior Contributing Editor
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