ComScore recently released a whitepaper called “Digital Future in Focus“, in which it evaluates some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the change, and what it all means for the future. A major focus of the report is the mobile ecosystem.
The report found that mobile-only Internet usage is becoming the norm, especially with millennials, as 21% are no longer using desktop computers to go online. Meanwhile, the 55-years-and-older consumer segment is actually the fastest growing group of mobile users, increasing the combined mobile-only and multi-platform share of audience from 60% to 74% in the past year.
More than 75% of all American adults who use the Internet now access digital content on both desktop and mobile devices, an increase from 68% from a year ago. Because of this jump, smartphone usage overall is up 394% and tablet usage is up a whopping 1,721%; these platforms now combine to make up 60% of digital media time spent. By comparison, desktop usage is up a more modest 37%.
According to ComScore,
Mobile has quickly moved from being just another way to consume content to a platform that helps us accomplish more all day, every day. While the desktop computer is of course still relevant, digital media consumption on mobile devices has truly skyrocketed in the past several years.”
As we move towards a mobile-driven society, companies are likely going to put the majority of their focus on mobile as opposed to the desktop experience. Just look at the wildly popular and exploding companies like Uber, Tinder and Snapchat, which are only available on mobile devices. ComScore’s report shows us that mobile’s impact on and integration into our daily lives is growing and will only continue to grow.