Altitude Digital, a video supply side platform, recently announced the launch of its mobile video platform. This video ad platform will give marketers access to more than 22 billion monthly mobile video ads, 2 billion of which are in-app video units and 20 billion on the mobile web. The team at Altitude Digital also created a Mobile Video Quiz in which folks can put their mobile video advertising knowledge to the test for a chance to win an iPad Air and a spot in the Mobile Video Hall of Fame.
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop video ads for the next five years. Similar research from Brightroll indicates that agencies (60%) expect mobile video to be the fastest-growing category in terms of digital media spend in 2015, followed by desktop video. 79% of agencies in the survey said they plan to devote a portion of video ad budgets to tablets in the year ahead, up from 68% and 52% the two previous years, respectively.
According to Jeremy Ostermiller, CEO of Altitude Digital,
At the end of the day, we believe that an ad unit is an ad unit, no matter the device that it’s on. However, we are putting a lot of attention on mobile since there’s so much to learn; we are striving to be a thought leader in the space. The opportunity in mobile is immense right now.”
Through Altitude Digital, hundreds of direct advertisers, Demand-Side Platforms (DSPs) and trading desks will now have access to mobile video ad inventory programmatically. With mobile video growing more quickly than it ever has, Altitude Digital is entering the mobile video space at the right time and is poised to become a leader in this realm.