Wearable World is a media, technology, and accelerator company in the Wearable and the Internet of Things (IoT) space dedicated to supporting startups, educating brands, and informing the population on how wearable technology will change their lives. The startups who won are incubated in Wearable World’s program and range from providing deep connections to long distance partners via a wearable device to enabling gesture control with the Internet of Things.
The concept behind the contest was to pitch Austin home owner and CircleClick CEO Anne A. Ward with a plan to promote either MobileFOMO or Social Rundown, her new social media reporting tool, at SXSW Interactive 2015. The folks with the best pitches have been declared the winners and are staying at her Austin home during SXSW Interactive free of charge.
Some entries simply blew me away,” Ward says. “The most ‘out there’ pitch was for taco coupons, and during last year’s contest someone offered to be my personal bagpiper. But I am truly excited to be hosting these incredibly creative professionals at my house and seeing what they bring to the table.
2014 winners were Change.org, Helpshift, The Loveumentary and Christopher Mintz-Plasse, otherwise known as McLovin’, and his band The Young Rapscallions. Funny or Die also won for the second consecutive year and published a piece mentioning the MobileFOMO house party with Pitch My House winners and many other notable guests. In 2013, Funny or Die created relevant and funny tweets for their audience of over 7.8 million Twitter followers and also certainly provided great company.
Some recent criticism of SXSW has been that it is too commercial. The Pitch My House contest is a move away from that. It was designed to spark innovation while providing people with a place to stay, especially given the fact that a major reason people do not attend SXSW now is the expense and inconvenience of hotel accommodations in Austin.
Teams of up to six were allowed to enter, but majority of entries ranged in size from about 1 to 3 people. Most contestants were looking to stay during interactive rather than music or film. As far as pitches, the most common was to provide MobileFOMO with social media assistance, specifically strategy.
“We received lots of entries this year but these pitches stood out for many reasons,” says Ward, “I’m inspired to work with these individuals and to see what we can accomplish together at SXSW.”