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Facebook Messenger Takes the Guesswork Out of GIFs with New Platform

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Facebook Messenger Takes the Guesswork Out of GIFs with New Platform

Ben Roodman March 27, 2015
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Facebook announced the opening of its Messenger app as a platform for developers at its #f8 developer conference in San Francisco. The new platform expands beyond its own Messenger Stickers product to include fun new 3rd party apps like Dubsmash and Giphy. For Messenger, these are separate apps that simplify the process for feeding pics and video into Facebook Messenger, such as Giphy + Messenger from Giphy.

Facebook_Messenginer_Platform_Apps

When acquiring mobile users for your application Facebook doesn’t want you to look outside its family of apps. Messenger as a platform opens a new channel for app discoverability, although the free to play window will likely close by the end of the year with promoted mobile app install ads. The announcement comes with 40 apps at launch including big brands like ESPN to share daily sports GIFs.

EPSN_GIF_Facebook_Messenger

There will still be a few breakout standalone messaging apps such as SnapChat, but the Messenger platform leaves little opening or cause for new messaging apps with only a single add-on new feature. Single feature communication apps will now become clever snackable fads that quickly populate our messaging stream until the next new feature arrives.

As part of the Messenger platform, Facebook also announced Messenger Business to replace the confirmation email, support ticketing from desktop, and notifications about shipping alerts into a single Facebook Messenger chat stream. Businesses can start using the “Send to Messenger” button as part of their checkout process to open a direct communication channel to their customer’s smartphone without even having to use audio portion of the telephone.

See the full announcement below:

Facebook’s new Messenger platform helps ensure the photos and conversations that you care most about aren’t happening out of Facebook’s network.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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