Android users: you no longer need to angle your selfie in the perfect way to feel like it’s a flattering photo; you can download Looksery, now available on the Android platform. The app is similar to Instagram in the sense you can distort your photos with different filters, but Looksery is geared towards selfies specifically. You’re given a number of different filters that allow you to modify your skin tone and facial features, apply filters, create videos such as gecko avators and angel with a halo, transform into a 3D character for fun, and easily share with friends. Some of the filters are flattering and less obvious transformations, like the face trimming filter or the filter that makes your eyes look bigger. The ability to modify your features in a believable way is drawing a lot of people in to use this app.
There are quite a few tools that allow you to add avatars on top of your face when chatting over webcams on the desktop, however there are fewer that work on mobile. The variety of options are fun for users and the ability to share to your social media accounts or your contacts with the click of a button is interactive and addictive.
Looksery was founded in August 2013 after a successful Kickstarter campaign. It is similar to the popular photo-editing applications that allow users to adjust their looks in their selfie photos, including FaceTune and Perfect365, but they’re limited to photos and not real-time video chats. Looksery’s co-founder Victor Shaburov talks about the optimizations:
When people talk with each other using 3D characters, we don’t send video in this case – we send a manifest [the file showing the avatar displaying the emotion] …which is like 2% of the [size of] the original video. This makes video communications very fast.”
The company has five patents pending for its technology, related to the code it has developed for video face-tracking and the unique filters that work on mobile in real-time.