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The Christmas Effect on Mobile Marketing [Infographic]

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The Christmas Effect on Mobile Marketing [Infographic]

Meg Rahner December 29, 2014
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We all know that around the holidays, people start spending a lot more money… but did you also know that this time of year yields more app installs as well?

In addition to the number of installs, vital metrics such as eCPMs, CVRs and CTRs also see a drastic boost each year from November- January. An eye-opening new infographic from Revmob details these findings here:

xmaseffect

Meg Rahner

Meg Rahner
Writer
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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