Install Attribution Helps Marketers Understand the True Cost of User Acquisition
New York, NY – November 25, 2014 – Appboy, the leader in marketing automation for apps, recently announced the launch of its install attribution feature, granting marketers the opportunity to identify the users’ journey prior to downloading the app. By working with mobile app tracking platforms such as Adjust, AppsFlyer and Tune, Appboy can track individual entry origins. When used in conjunction with Appboy’s segmentation tools, marketers can specifically target users based on install sources allowing them to communicate effectively.
Recognizing the journey the user took prior to downloading the app can help marketers understand how to best engage the user,” says Bill Magnuson, CTO and Co-Founder at Appboy. “While traditional services may provide data and analytics on user entry points, Appboy’s install attribution provides actionable results that directly feed into campaigns.”
Attribution data is included in the user profile, along with their interests, behavior and in-app experiences. The Appboy platform then allows marketers to create targeted campaigns in minutes, run multivariate tests and easily analyze outcomes. According to an October 2014 report by Fiksu, the average cost per acquired user is $2.25. By following the user from download origin to loyal user and paying customer, marketers can more accurately determine the true cost per user.
We are dedicated to providing marketers with a complete 360-degree view of their customer base,” says Mark Ghermezian, CEO and Co-Founder at Appboy. “Our user profiles allow clients like Urban Outfitters, Shutterfly and USA Today Sports to have a comprehensive view of each individual user. Adding install attribution data gives mobile decision makers a more encompassing profile that allows them to truly understand individual acquisition costs.”
Appboy is the global leader in Marketing Automation for Apps. The company’s suite of services empower mobile brands to solve app abandonment and manage the customer life cycle beyond the download. Employing rich customer segmentation, multi-channel messaging (push notifications, in-app messages, email, News Feed) and multivariate testing, brands can effectively cultivate relationships with their user base. Clients like Urban Outfitters, LifeLock, Shutterfly and Anthropologie use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.