The Marketer’s Guide to NFL Fans (Infographic)
It’s November, which to many is synonymous with Thanksgiving and the beginning of the holiday season, but for the die-hard football fan, November is a critical time for NFL football.
Thinknear looked at the NFL fan base to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most. As it turns out, NFL fans spend 33% more time on their mobile phones and tablets than average mobile users. Another notable point is that these NFL fans spend an hour and 42 minutes on per day on their mobile phones / tablets on football activities alone. This engagement allows marketing professionals to turn up engagement with localized content for each NFL market.