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The Marketer’s Guide to NFL Fans (Infographic)

Mobile Lifestyle Trends

The Marketer’s Guide to NFL Fans (Infographic)

Meg Rahner November 17, 2014

It’s November, which to many is synonymous with Thanksgiving and the beginning of the holiday season, but for the die-hard football fan, November is a critical time for NFL football.

Thinknear looked at the NFL fan base to better understand their mobile usage patterns and identify strategies to engage with fans in the locations that matter most. As it turns out, NFL fans spend 33% more time on their mobile phones and tablets than average mobile users. Another notable point is that these NFL fans spend an hour and 42 minutes on per day on their mobile phones / tablets on football activities alone. This engagement allows marketing professionals to turn up engagement with localized content for each NFL market.


Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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