Black Friday Shopping Comes to the App Store
Black Friday Apps include the top deals from retailers to help you save big this holiday shopping season. Handy shopping apps focused on consumer experience include Shopular, RetailMeNot, Savings.com, and BlackFriday.fm.
Those in line early for Black Friday retail hours will all be on their mobile phone. Consumers often use their smartphone as a utility to look up directions, store hours, and product reviews and information. Circular ads viewed within mobile apps offer a way to remind consumers of in-store specials or a place to save useful coupons. However, neither digital or print circular ads offer in-stock product information at the local store level.
The major factor that separates the Cyber Monday from Black Friday is local availability. Why go in-store if your local store is out of stock? That’s the purpose of Black Friday: to shop early for that in-store guarantee, but at frenzy pace heightened by massive discounts. Retailers want you in store, but are hesitant to share local inventory information. In fact, the distribution of digital circulars is dominated by a single company, ShopLocal, not the retailers themselves.
Black Friday specials are a keystone marketing event, but expert shoppers already know which go-to shopping apps creates the most value for them and will leave App Store reviews. Look out next year as Brands start to fund creating their own bespoke Black Friday apps for customized discounts that can be used without retailer pre-authorization.