Type to search

Infographic: The Retail Revolution

Mobile Shopping

Infographic: The Retail Revolution

Meg Rahner October 21, 2014
Share

Halloween is right around the corner, but we all know that as soon as November 1 hits, stores that had been filled with candy and Halloween decorations are replaced with Christmas ornaments and holiday decor. While e-commerce is only anticipated to account to 9% by 2016, 80% of consumers will use their smartphones to assist in the decision-making process.  In fact, mobile shopping is expected to reach $50 billion in 2014 and by 2016, consumers will redeem more than $43 billion in mobile coupons worldwide. According to a recent report from Custora E-Commerce Pulse:

Once trust has been established after the first successful transaction, [consumers] are more willing to make repeat purchases on a mobile device. Maybe this is an early indicator of more distributed purchasing across devices.”

Smartphones are and will continue to be a critical part of the shopping process, and Spotzot, the leading location-based mobile advertising platform for retailers and brands, released an infographic today that shows just how beneficial it can be for retailers to incorporate a mobile strategy.

infographic1

Meg Rahner

Meg Rahner
Writer
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

  • 1