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[Infographic] The Mobile Marketer’s Guide to Back-to-School Shopping

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[Infographic] The Mobile Marketer’s Guide to Back-to-School Shopping

Meg Rahner September 2, 2014

With Labor Day weekend now behind us, the majority of the kids are back in school and fall has unofficially begun. Parents can now give themselves — and their wallets — a break because the back-to-school shopping madness is also likely behind them. According to Today, the average K-12 parent will spend $100 per student on school supplies this year, up 12 percent from last year.  Additionally, the National Retail Federation estimates that the average household will spend upwards of $660 on back-to-school shopping this year.

Thinknear, the mobile industry’s first tool to measure location accuracy in mobile advertising, wondered how much mobile played a role in this year’s back to school rush. As it turns out, mobile was a huge factor. 40% of consumers spend at least 1 – 2 hours planning for back-to-school shopping on mobile, the majority of which spend their time planning by looking for sales/coupons and making a shopping list. Also, 45% of shoppers use a mobile device while shopping in physical stores.

According to Brett Kohn, Director of Marketing at Thinknear,

From a location perspective in the mobile space, accuracy is a significant issue in terms of quality of the data.  We wanted to create a report that would give greater transparency to the industry so marketers as a whole could understand where we are in the industry. The overall goal is to ensure that when marketers run a campaign they actually get what they’re paying for. 


Meg Rahner

Meg Rahner
Meg is the PR Coordinator for CircleClick and a writer for MobileFOMO. She is from Erie, Pennsylvania and has a BA in Public Relations from Penn State University. She moved to San Francisco shortly after graduating in 2010 and loves life on the west coast. Since moving to SF, she has contracted for the Academy of Art University's Marketing team, LinkedIn's Recruiting Team, and is excited to be pursuing her passion for writing and PR in her current roles.
Follow me on twitter @megrahner

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