Looking toward the future of local tech, The Street Fight Summit West conference kickoffs with the panel “Rethinking the Store of the Future: Local Data and Retail”.
New mobile technologies have enabled retailers to bridge the gap between their digital customers and their physical retail locations, but who’s actually implementing these methods in market? The panelist below discuss the impact of these new technologies and the changing vision of tomorrow’s smart stores.
- Shopkick‘s VP of Client Services and former Head of Retail Partnerships, Margot Langsdorf.
- Nicolas Cabrera, the Senior Vice President at Westfield Labs
- Jeff Henckels, the Director of Strategy & Business Development at Qualcomm formerly and the Director of Business Development & Licensing at Nielsen.
- Moderated by Steven Jacobs Deputy Editor at @Streetfightmag
In the world of beacons, Qualcomm recently spun out it’s beacon platform Gimbal as a standalone retail solutions subsidiary while Apple continues to add iBeacon technology to its new iPhones. Startup Shopkick, with it’s own shopper savings app, continues to work with retailers on in-store measurement. Guidance on how to implement beacons in mobile marketing is top of mind for agency media buyers today and they’re looking for solutions that work, have scale, and are not overly complicated to implement.
What’s commonly misconstrued by internet bloggers and VCs is the value of dollars spent in ecommerce compared to the purchasing power of offline retailer consumers. Nine out of ten transactions take place in-store, but the consumer purchasing and retail shopping experience has largely remained the same. When we walk into the Westfield “Destination of the Future” we will find the items we want in-stock, ready and waiting for us. The measurement and understanding of how we interact with our world is also quickly evolving with new mobile location technologies.
Look back to this post for live blog updates and quotes from the panelists.
MobileFOMO is a proud media partner of Street Fight Magazine Summit West conference happening June 3 in San Francisco, CA at TerraSF in SOMA.