How Mobile Offer Walls Work
You’ve probably heard the term offer wall at some point, but what does it actually mean? Offer walls are one way to make money from your mobile app. You can charge users a fee to get the app, but that might not work because you want as many people as possible to download it. It works a lot like a free ‘limited’ trial. You can also include ads in your app, but you might not want to because you don’t want your users to be distracted while using it. An offer wall is an interesting money-making alternative, if the most common options don’t work for you.
Offer Walls: The Basics
An offer wall is an ad that enhances your app, instead of distracting from it. When people download your app, they are not bombarded with advertisements at first; they are allowed to use the app, get a sense of how it works, and really engage with it. Once the users understand the benefit of the app, an offer wall pops up. The offer wall gives users a choice: they can either ignore the ad in the wall and continue using the app, or they can engage with the ad in exchange for something that will help them get more out of the app. Ad engagement can be anything from watching a video from a third-party advertiser to the app users downloading another app or signing up for another service. The developer makes money based on how many users engage with the ad.
Are Offer Walls Right for You?
Ultimately, the effectiveness of an offer wall depends on the type of app and the developer’s instincts. For an offer wall to work, the developer has to offer something that improves user experience with the app to entice people to engage in the wall’s ad. This can be a difficult task, because developers want users to have the best experience possible upfront. Holding something back that can improve that experience might go against the developer’s instincts.
Offer walls work especially well with games. In exchange for engaging with the offer wall, users are generally offered game currency or unique items that help them progress through the game faster.
Where You Can Get an Offer Wall
You don’t have to build an offer wall yourself; there are businesses that have developed the technology and cultivated the relationships with advertisers, so you don’t have to. Your main responsibility is to provide the resources that encourage people to click on the ad. Some of the best-regarded offer-wall providers are:
It’s important to explore and weigh all of your options when determining how to make money with your app. Add offer walls to your list of options, and determine the best course for your app.