MobileFOMO Throws Party to Close Out SXSW Interactive
The MobileFOMO team had a solid presence at SXSW, attending panel sessions, participating in a number of events, and was determined to go out with a bang by throwing an unforgettable party to close out SXSW Interactive on March 11, 2014. Attendees included a crew from Funny or Die, the ACLU, the winners of the “Pitch My House” contest, and a slew of reporters from reputable publications like VentureBeat and USA Today.
The party was held at MobileFOMO editor-in-chief Anne Ward’s house in Austin. Transportation proves to be a challenge each year at SXSW with limited cabs and ride-sharing services, so the MobileFOMO team partnered with Tagged to rent a 15-person party bus for transportation from two locations in downtown Austin to the party, about 6 miles away.
Guests were encouraged to use the hashtag “FOMOHouse” on Twitter. Michael O’Donnell, photographer and owner of Twitter handle @photo, dominated the feed, providing real-time updates with pictures of the party. He received plenty of photo opportunities when members of The Austin Burlesque Alliance arrived after their show.
Coco Lectric, founder of The Austin Burlesque Alliance. Photo courtesy of Michael O’Donnell
Members of The Austin Burlesque Alliance. Photo courtesy of Michael O’Donnell
The Funny or Die team. Photo courtesy of Michael O’Donnell
Dashiell Driscoll, of Funny or Die (above photo on the right), included a major party recap in his blog post “Beer & Clothing: 10 Days at SXSW 2014“, published last week. He says:
“Anne [Ward] called asking us to stop at Whataburger for the people who were still partying at her house. It seemed like an easy enough request to fulfill, and the driver didn’t mind, so we stopped at Whataburger for $84 dollars of cheeseburgers, chicken strips, fries and onion rings.”
The party was a success, merging locals with the out-of-town guests to enjoy a warm Austin night filled with grilling, laughter, karaoke, and most notably new friends and professional connections. A huge thank you to Tagged for sponsoring the party bus; it was a huge hit and allowed guests to get home safely. We look forward to hosting again next year!