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Flappy Bird: From Launch to Deletion [Infographic]

Breaking News Mobile Gaming

Flappy Bird: From Launch to Deletion [Infographic]

Misspran February 18, 2014

For a while when it was still available for download, Flappy Bird owned the much coveted #1 download spot in both the iTunes App Store and Google Play. The game had over 50 million downloads and was bringing in as much as $50,000 in advertising revenue a day. This marked Flappy Bird as one of the most successful mobile games of all time.

In case you missed its quick trip into the zeitgeist, Flappy Bird is an easy-to-learn game where the players aim to get a bird to pass through as many pipes as possible without crashing into it. Players keep the birds in the air by making it flap through tapping. What seemingly is a simple game based on a very simple concept, Flappy Bird is also extremely difficult at the same time. It’s very easy to crash.

Flappy Bird can be very frustrating to play but it is also very addictive. Flappy Bird grew viral and the became a recognized name until its mysterious creator Dong Nguyen deleted the app from the App Store.  Dong Nguyen gained ultimate success as an indie game maker with Flappy Bird. The mass reach Dong had with Flappy Bird was something many big game publishing companies and indie developers alike dreamed of. However, the viral spread of the game also disrupted his quiet life.

flappy bird tweets

After receiving many mean comments from frustrated players, requests for interviews from press, Dong Nguyen decided he wants to preserve his quiet life and deleted Flappy Bird from the App Store. iPhones with Flappy Bird installed were auctioned off for thousands of dollars. Copycat versions of the game also gained popularity and several sites offered a web-based version of the game.

Why was Flappy Bird so popular? The game had almost no learning curve yet it was extremely difficult at the same time. The graphics were simple and cute resembling the classic Nintendo Mario Super Bros. The competitive and addicted elements lead many to boast about their score and get others to try it out. All of these things combined attributed to the viral spread of Flappy Bird. Check out the following infographic and learn more about Flappy Bird and its historic mark in mobile gaming.

Flappy Bird
courtesy of StartApp


Vi Tran
Contributing Editor
Lover of all things marketing, tech, and startups related. Currently she's a writer at CircleClick and MobileFOMO. Previously, she worked at ApartmentList.com, Esurance, and 500 Startups.
Follow me on twitter @misspran

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