Although the number of users browsing the Internet via mobile devices keeps going up, it’s been hard for agencies and brands to figure out how to benefit from it. In the past, mobile marketing didn’t pay off as well as it should have. That’s because when a user clicked on a mobile ad, it didn’t necessarily take them where they wanted to go. For example, an ad might take them to the developer’s home page instead of his or her sales page. Social media ads were even worse–they almost always directed the user to the social media site’s home page instead of to the ad being advertised. When this happens people try to drop off. Marketers tend to forget that the user isn’t as intent on swimming through their funnel as they wish.
Deep Linking Is Behind the Scenes
How Deep Linking Works