Let the chaos begin! CES, the Consumer Electronic Show, is happening this week! CES is a huge technology conference in Las Vegas, NV where big brands like Samsung and Sony, as well as smaller companies alike will come together and debut new gadgets. This year, the organizers are planning some extra fun with a scavenger hunt using Apple’s iBeacon technology. iBeacon is a location-sensing technology using BLE (Bluetooth Low Energy).
According to CNET,
“The way iBeacon works is it sends off short-range transmitters that notify mobile devices when they are within 100 feet of a beacon. This type of location sensing technology can be used for indoor navigation, automatic ticketing, and location-relevant promotions.”
Using iBeacon will be a fun way to leverage new technology to explore different exhibits at CES. Participants will have to download the app onto their Apple or Android phone and be quick to collect badges and win prizes. Samsung also did something similar with Near Field Communication (NFC) technology last year at SXSW 2013.
The use of iBeacon at CES marks a new exciting marketing channel for tech marketers. Apple has already introduced iBeacon to most of its stores for tracking. Major League Baseball has also implemented iBeacon for use in Citi Field in Flushing, Queens, and now CES will be implementing it. It’s exciting to see the creative uses and growing adoption of this technology.