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An API For Everything: DataWeek Edition

Conferences Trends

An API For Everything: DataWeek Edition

Ben Roodman October 3, 2013

API as a service companies are providing the next generation of builders with the online equivalent of steel, shoves, and raw denim. Developers and data scientist attending DataWeek in San Francisco this week are learning about the latest wares for their craft.

Keen API AnalyticsWhat happens to your enterprise if everyone in your organization is able to visualize and understand the metrics that power your business? With the ability to provide individualized analytics and insights through their API, Keen.io helps developers build custom analytics and data science features into their mobile applications and business infrastructure. Their API  also enables developers to capture and clearly articulate data to the end customers.  Keen.io described it best in a recent blog post, where they outlined their commitment and brand transparency to developers as if they are the new steelworkers.

Stormpath API Logo

Instead of writing user account management from scratch, Stormpath provides an API for developers. Customer data is a core business asset, but building user profiles into your service with added security, group management, and customer service is unlikely your core competency. Stormpath for example, saves developers time from taking the standard Ruby on Rails framework for account management then have to code custom user permissions, profile management, and dashboards on top of it. Stormpath’s API also allows for data portability and authentication for starting applications on the generous free pricing tier.

Amber.io API Logo

Amber.io API’s utilize a single method for purchasing products in-app from online retailers without having to integrate numerous checkout processes. If your mobile style shopping application offers outfit suggestions across retailers, tracking purchase affiliate revenue from both Nordstrom and GAP is nearly impossible. Amber.io adds the user approach of being able to checkout orders without your application than visiting each retailers website for sales purchases.


Following the model of breaking down the developer stack into separate API’s, Driven takes an “all wheel” approach when designing API software for automotives. Driven provides a singular developer API for a variety of connected cars and after-market cloud connected devices. Perhaps early to the stage, as most drivers still look at their smartphones behind the wheel, Driven adds a standardized interface for building applications into mobility based applications.

Look for many more full-featured API-for-everything companies at Dataweek before they’re featured on Hacker News and tech blogs. In the overall market, the tools and services for understanding data are becoming more obtainable, not more commoditized.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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