A large percentage of one-star App Store reviews are users that love your mobile application but hate that there are prohibitive bugs blocking its use on their particular personal device. Appurify, a San Francisco based startup, launched to make automated mobile testing of mobile apps easier than ever before, eliminating any reason for users to leave pesky one-star reviews. Why is this necessary? Outside of the Top Download charts, App Store reviews are the single biggest factor affecting your discoverability for mobile app downloads.
SEO discoverability for app stores has exploded as an area of concern for mobile marketers. In past, developers would often release their app first in other countries such as in the New Zealand App Store or under a different name, to test bugs at launch from leading to permanent bad app reviews. Even at a big company with access to many devices for QA testing, no employee wants to spend time manually testing your application for bugs across all OS versions and device combinations.
Using Appurify for mobile test automation enables your developers to precisely see how apps will perform across different carriers, in varying levels of signal strengths, across operating systems versions, and even by location and device orientations. Key features of the Appurify SDK include automation test script generator of actions taken in app, mobile browser debugging, crash reporting, and performance measurement. Detailed reports provide low level insights to key causes of memory leaks, CPU usage, data usage, battery consumption, temperature and load time averages.
Beyond these extensive features, giving mobile teams a way to see exactly how their apps perform in the real world also saves development time, customer support overhead, and gives your marketing group a break from fielding questions about low app store rankings from bug crashes. Operational efficiencies are often overlooked when racing to launch a mobile startup, but can lead to long term gains by reducing startup burnout with extra long hours in the office. As always, please also avoid spamming your App Store reviews with fake 5-star ratings as both Google and Apple are starting to harshly penalize and delete fake reviews.
At it’s public launch, Appurify offers full support for Apple devices and iOS versions, including the latest iPhone 5s and iPhone 5c. Android testing is currently only available to Enterprise plan customers, but future plans include Android support in the starter editions. For a healthy application, consider getting tested with the help of the mobile automation tools from Appurify.