Retailigence: Changing mobile search forever, one query at a time
Recently I had the good fortune of interviewing Jeremy Geiger, CEO of Retailigence, at the Mobile Insider Summit in Squaw Valley. Our conversation began as our gondola slowly climbed up the 8,000 foot mountainside, overlooking the sprawling valley below.
In it’s simplest form, Retailigence helps bring mobile consumers offline and in-store by providing the real-time, relevant data that on-the-go shoppers need most. At it’s core, Retailigence is a location based marketing platform which gives consumers access to direct store-level product information and enables brands and retailers to optimize local marketing campaigns. By providing access to this unique data through their API, Retailigence is able to power local product searches within top mobile shopping apps such as The Find.
Retailigence is the culmination of Geiger’s hard work, real-time inventory data, and empowerment for consumers. It was an eye opening conversation for me, as I hail from the organic, content side of marketing (with a specialty in SEO). Mr. Geiger is quite the opposite, coming from an enterprise software background where he saw the power of creating a financial connection to product availability information. He quickly realized that the shopper should have the power to find what they want in real-time.
What interested me the most was the fact that companies like Retailigence are changing the way we search for what we need. It’s no longer a matter of just going to Google or Yahoo to find answers. Your mobile phone can give you a whole new level of relevant search results by combining proximity with interest. And as consumers are increasingly using their mobile devices to research products, comparison shop, and look up retailer information, Retailigence can take you a step further by providing the specific inventory and location data you need, whether its through 3rd party shopping apps or customized rich media.
In addition to powering thousands of registered app developers, Retailigence can now leverage their proprietary store-level data through adPOP, a mobile display ad solution that uses geo targeting to drive a hyperlocal path-to-purchase. For example, let’s say the new rage is X-Brand Purple Ketchup. Through adPOP direct campaigns, X-Brand can utilize Retailigence inventory data to target consumers on-the-go and guide them to the nearest location to purchase Purple Ketchup. By serving mobile ads optimized with product availability and a local buy-now solution, X-Brand can close the loop with a call to action that converts consumers into customers. The company is already utilizing data from many well known household brands and retailers such as the North Face, Timberland, Radio Shack, and Best Buy.
Personally, I find Retailigence’s adPOP offering very, very interesting. Consumers can use their mobile devices to search for products and stores while customized ads are dynamically pushed out to optimize impulse behavior. This service has the potential to drive in-store purchases with measurable ROI results. They are able to target over 25 million shoppers locally, in real time! This is a win win situation for everyone.
My only concern when talking to Mr. Geiger about the company’s offerings was about privacy. Privacy is a top-of-mind issue for many consumers, but Geiger informed me that Retailigence is only providing a view of aggregate data, not individual information. There’s no secret file anywhere with all of your information, so don’t worry – they’re on it. All in all I enjoyed my time with Mr. Geiger and I have to say all mobile marketers should be watching this company! They’re going to be doing some amazing things.