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The Killer Google Glass App: Natural Pattern Recognition

Best Practices

The Killer Google Glass App: Natural Pattern Recognition

Ben Roodman July 31, 2013

Google Glass frees an appendage; your hand. What Google Glass doesn’t offload are the brain functions of what we see and experience everyday. Yes, one can capture a picture while kayaking, but what about all the mundane repeatable tasks our brain has to process?

From Steve Job’s uniform look to Einstein’s theory of fashion simplicity, these icons perpetuated a life-hack which proposed that in order to save brain power picking out different clothes each day, it is simpler to just wear the same outfit style repeatedly. When making daily decisions our senses disregard much of our mundane routine inputs. Our cognitive reasoning focuses on warning us to avoid the crazy person at the metro station or take notice of a new artwork mural on our walk home. Natural pattern recognition is knowing when it’s safe to view away from the screen and what we should know when it’s in sight.

The saying goes that common sense is not that common. Does Google Glass, in its current state, make how we navigate the world anymore obvious? Doubtful. Google pattern recognition technology already exists in the physical world with self-driving cars; another expeditious idea by Google, but with pragmatic application. Not constantly paying attention to the road while driving saves our brain from fatigue and in fact gives us faster stopping reflexes than our natural decisioning brain engine.

If I routinely pass the same buildings each night, then I must be headed on my way home. Is this different than a mobile app knowing my location? Palantir takes the approach of making data accessible to the analyst, but leaves core decisions to human oversight. In this similar method, the data that we can visualize around us goes deeper than just a simple lat/long location. The more we can save the stress of our higher reasoning functions using Google Glass, means we’ll have more time to stop and smell the roses.

Why the header picture? The new killer Google Glass feature should tell you that Monster Trucks and Skee ball are both AWESOME, and something we don’t see often observe together in our simple daily view of the world.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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