How to create a mobile marketing strategy
It is expected that, “m-commerce sales will account for 15% of total ecommerce sales in 2013.” All available data points to meteoric mobile advertising trends in the global market. This is because more people are buying smartphones and tablets, more users of these technologies are using wearable or scannable technologies, and there has been a significant increase in the use of mobile apps and data sharing. This provides a fertile ground for experimentation with a range of mobile marketing tricks.
Take a step back and figure out what information you would like to know about your potential customer. Does it matter if you know where they are? If it’s raining? Will they be more likely to use your service during the weekday or weekend? What are the commonalities? Determining the information you want to take advantage of on the mobile platform will give you a strong indicator of how to create your mobile marketing strategy. It could be possible that you might be fine running some mobile ads or maybe even creating your own mobile app….
Mobile Apps and Data
The most important thing is that you need to develop a mobile advertising plan that is more complicated than switching on mobile ads within Google console. While opting into Google mobile ads is a great place to start, here are some creative ideas to get you thinking about the mobile advertising tricks that are possible. “Using the weather, for instance, advertisers can target consumers at risk of allergies and on their way to sporting events to improve conversions.” (The Future of Mobile Advertising is Built on Current Trends) Another great example from China is the proliferation of “taxi apps, same day delivery service apps, and even online shopping” which has lead to explosive growth. (Reimagining the Internet) These mobile advertising trends can help you imagine the possibilities.
Smartphones and Tablets
Even more important than the adoption of new mobile technologies is their actual use. Many people have had the experience of buying some gadget only to find they never use it. This is not the case with mobile phones as recent reports show, “90% of consumers have their mobile phone within arm’s reach.” Furthermore, studies have shown that “people reach for their smartphones nearly 150x per day”. The increasing rate of adoption and the frequent use of smartphones and tablets shows just how important mobile advertising has become. Another report showed that, “smartphone subscriptions continue to go up rapidly, but tablet computers began outselling desktops and notebooks at the end of 2012 less than three years after being introduced.” Although tablets are the newcomer to the mobile advertising market, this platform is growing rapidly.
There are many uncertainties in mobile marketing, but the one thing that’s for sure is that the sky is the limit.