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The Coyote Case for iPhone and Why it Matters

Case Study

The Coyote Case for iPhone and Why it Matters

annebot July 15, 2013

No Coyote Ugly jokes here! The new Coyote Case is a beautiful and modern smart phone case that helps protect the owner. The idea for the Coyote Case came to Ellen Page when she was walking through a rough neighborhood of Washington D. C. late at night. Page felt uncomfortable, so her first instinct was to call her father, at home in Memphis, TN, and talk to him while she walked. While Page’s father appreciated that his daughter was doing something to keep herself safe, he also acknowledged that if something had happened to her while they were talking, there was little that he could do quickly and effectively to make sure she was protected. It was in that moment that Page came up with the idea for the Coyote Case – a GPS equipped cellphone case that can sound an alarm in case of an emergency. After doing much research, Page and her father were shocked to find out that no product like this was currently in existence.

The way the Coyote Case Works is this – the case snaps onto the back of your iPhone, and it is equipped with an alarm that is able to emit an ear-piercing 100 decibel level sound.  In the case of an attack, someone who is holding the Coyote Case can either squeeze two buttons on the side or push a button on the back to sound the alarm, which would alert anyone in the nearby area of an emergency, and, in turn, hopefully scare off an attacker. In addition to the noise it emits, the Coyote Case also uses Bluetooth technology to communicate with an app made specifically for it. This app can then your GPS location in a text message to phone numbers you have designated as emergency contacts. The Coyote Case app is free – so all you have to do to protect yourself is purchase the case. The case is customizable; users can choose what will happen with they press the button on the back (whether it will simply send a text or emit an alarm), or, to eliminate accidental false alarms, require the to squeeze two buttons tightly together to activate the alarm and app.

The Coyote Case is the first device of its kind, and it has people in the tech world  talking. The case turns your phone into a real security device, something that can give everyone piece of mind. If we’re carrying our phones everywhere with us all the time, why not make them more useful? In 2012, the Coyote Case won the coveted Innovation Award for Design at the esteemed CES conference. In addition, the company was awarded a $25,000 prize at a Memphis, TN startup conference for promising new companies.

The Coyote Case raised funds on IndieGoGo, a crowdfunding site, and accepted money from investors to fund its production. The case will be available in versions for the iPhone 4, iPhone 4s, and iPhone 5. Page is also at work on developing a version for the Samsung Galaxy smartphone. The case is sleek and thin, not bulky like some other ulta secure cases. In addition, it comes in a selection for five fun colors – green, red, pink, white, or black. The Coyote Case is currently in production. You can pre-order one now on the company’s website for $99 – http://coyotecase.myshopify.com  — or take advantage of the pre-sale offer to by 10 cases for $799 (reduced from $1,299.99). By Fall 2013, you can expect to see the Coyote Case in more than 100 retail stores across America, in addition to many online retailers.

The Coyote Case will eventually sell for $90 -$120 per case, depending on the model of the phone, and experts have hope that it could help revolutionize the world of personal security and greatly reduce the number off attacks and abductions annually.


Anne Ahola Ward
Editor in Chief
Annebot, aka Anne A. Ward is Editor-in-Chief for MobileFOMO. She is a futurist, growth hacker and co-founder of CircleClick, LLC. As an early entrant into the field of search engine optimization, Anne has helped many of her clients monetize their SEO programs. She has helped clients to exceed their previous lead generation goals.
Follow me on twitter @annebot

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