Mobile Marketing Tools!
Attracting customers and clients can be difficult or expensive, but with the plethora of media options available it is becoming increasingly cheaper and easier to use mobile advertising solutions. These services tend to be affordable or even free, and they give a return on investment that is astronomical. Our timing for this post couldn’t be better, it was right on the heels of Mashable’s top 5 mobile marketing tools on the go! Here at MobileFOMO we want to help you be aware of the marketing tools out there, but also the tools right in front of you that you may not see… Sometimes it’s just a matter of changing your perspective!
This may seem like a silly recommendation. Everyone knows Google Analytics is free to use for marketing measurement. Mobile marketing measurement is the most important tool of all! I’ve heard way too many companies tell me that they are not worried about mobile because they don’t have enough mobile traffic. This is NOT a chicken and egg problem, not even close. Look at your data in Google Analytics for mobile use, especially if you are one of the lucky ones using Universal analytics! Your users are giving you data every day on mobile, are you paying attention? There’s an opportunity out there in front of you, we promise. 🙂
Social Media Applications
The most inexpensive method of marketing today is done through taking advantage of the massive networks formed by social media sites. Everything we post on social media can have true marketing impact. Even with a small number of people tracking activity on your business’s page, any comments or reposts they do are shared with all of their contacts which results in a massive chain of advertisement from simple, short updates. These are typically free mobile marketing tools as the sites themselves offer them readily to encourage users to join their sites.
Restaurant and Vacation Guides
Don’t forget about location and need! This is a very important tool to utilize. Since a fair number of businesses happen to be oriented towards food and entertainment, taking advantage of the common tools and sites used to monitor these types of businesses can be used to help promote the business. You cannot change the reviews customers give you, but you can post complete menus, list any specials and supply as much information as possible. Even a consulting business or law firm can use help. There are many consumer sites out there to take advantage of! Simply showing an awareness of these sites and treating them as ways to disseminate information will return results, and there is no charge for using these sites.
One of the more interesting options for advertising might be considered a bit forward and invasive, but its effectiveness cannot be underestimated. A Bluetooth broadcaster will send a predetermined message to any Bluetooth device it detects in the area. This creates a great scenario where customers who are nearby, thus more likely to stop by, are reminded of the existence of your store. It can be viewed as an “Internet billboard.” This option does have a cost in the piece of hardware and accompanying software. Just think of the possibilities for mobile marketing!
Other Mobile Marketing Options Are Out There
The explosion of information technology means these three options do not begin to represent the different forms it can take. There is even an entire branch of software known as mobile analytics that helps determine how useful your marketing is. While the specific services you use might be debatable, mobile marketing in general is the next step in building a marketing plan and cannot be ignored.