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Candy Crush Addition: My Mobile Saga

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Candy Crush Addition: My Mobile Saga

Ben Roodman May 8, 2013
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As a preference, I’m not typically a mobile gamer, but Candy Crush Saga by King.com has become the latest mobile app addiction across my network of friends and the AppStore charts. Since Candy Crush’s initial release in November of last year, it has been one of the top downloaded and top grossing games in iTunes.

iPhone Top Grossing Apps

Candy Crush has had the staying power over most mobile gaming fads due to its combination of tantalizing and socially accessible game mechanics. As in most Facebook connected games, expect your activity timeline to be cluttered with postings of level collections. There are some benefits though, such as the ability to see how far your friends have traversed in the saga, who was able to get that absurdly high score  that you’ll never beat, and the ability to send and receive more lives so you and your friends can continue playing through your addiction.

Candy Crush even has it’s own minor Buzzfeed meme showcasing the agony and joys of playing the game. If Candy Crush was mobile malware, it’d be more serious than anything found on your Mom’s PC. Covering 335 puzzles, levels can become frustrating when users get stuck on them for days, but this partly makes it more addictive in a quest to solve it. The random element of falling pieces makes many games close enough to win if only the right jewel fell or through purchasing simple upgrades. After 5 losses in a row your quest forcibly ends with timer locks, leaving you waiting up to 30 minutes for your next Sugar Crush. Unless you continue purchasing more lives, a roadblock timer can be a much needed break from defeat.

Candy Crush Graphic Icon

Unlike Twitter Direct Messages read receipts, Candy Crush Saga is built as a platform to sync your gaming stats across both mobile and in browser Facebook. Looking at the meteoric rise of mobile gaming usage with the flatlining experience in Facebook gaming, there is still money to be unlocked through in-app purchases. Ask me on Twitter if my Crush is still Addition.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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