The Transformative Shift To Mobile, By The Numbers
Arguably, it has been “the year of mobile” every year since about 1981. That’s when the world first met the Osborne 1, a portable computer that weighed in at a scant 23.6 pounds.
That’s the Osborne 1, above. Looks insanely dated, doesn’t it? I think in short order we’ll consider the idea of “the year of mobile” as equally dated. In fact, I think we can say that this year mobile has made a transformative shift from “the next big thing” to ubiquity.
The numbers tell the story. Let’s dig in.
Fourteen Percent. Four. And Nineteen Ninety Four.
That’s the fourth straight quarter that laptops and desktops have been in decline. and it’s the most significant year-on-year drop in sales since IDC company began tracking data on the computer industry in 1994. IDC also says that Q1 of 2013 is the fourth straight quarter that the computer industry has been on decline.
Eighty Four Percent, And Sixty Three Percent.
In a new study of consumer behaviors conducted by Mojiva, 84% of tablet owners say they now feel comfortable using their tablet for tasks that they previously performed on their laptop or desktop. These include tasks involving sensitive financial information.
In terms of ad effectiveness, 63% of tablet owners who are 18- to-24 said they are very likely to click on a banner ad.
Personally, I’m skeptical about this. But I think it does point to an important behavioral difference when using a tablet vs. using a smartphone. Tablet usage is more akin to leafing through a magazine or flipping channels on the TV than smartphone usage, which is highly task-oriented. That’s an environment where advertising can succeed.
Eighty Six Million, and 77 Percent.
By December 2012, comScore found that nearly 86 million people searched for information on local businesses via mobile, a 25% increase over the beginning of the eight-month period. More than half of these mobile local searchers said they researched on the devices because they were on the go and needed immediate information.
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Hungry for more numbers?
Try Google’s “Our Mobile Planet” website, which has more facts and figures than you can shake an Osborne 1 at.