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Stars at SXSW: The MobileFOMO Red Carpet

Conferences Marketing SXSW

Stars at SXSW: The MobileFOMO Red Carpet

Ben Roodman March 15, 2013

Grander than ever this year in Austin, SXSW has turned into destination for famous individuals far beyond notable keynote speakers. Movie stars such as Owen Wilson, big name headlining musician David Grohl, and famous author Neil Gaimen, are a fraction of the celebrity sightings that showed up in my Instagram feed.

I asked some of the real mobile marketing stars to step on the MobileFOMO red carpet and show us their best apps.

Allison Glass, PR and Social Media Manager, at MyMapFitness gave me the grand tour of their Austin HQ on 5th Street during their Keep It Weird. Keep it Tech. Keep it Fit. MapMyFitness SXSW Open House. The team at MapMyFitness recently launched MapMyDogWalk for iOS and Android in sponsorship with Subaru, to track your dog’s routes. Allison’s iPhone of course includes the their top fitness apps, but funny enough doesn’t have the Phone in the dock or on her homescreen.

iPhone Running App MapMyFitness

Masen Ewald, Marketing at Rockbot, a mobile phone DJ controlled jukebox app, takes a minimalist to keeping organized. At SXSW, Rockbot partnered with Miller Lite to sponsor Jukeboxes around the Austin for unlimited free song credits to all customers.

Rockbot iPhone DJ App

Ben Roodman, Senior Editor at MobileFOMO, I’ll share a sneak peak to my current but always changing favorite iPhone apps. For email, I’m still loving Mailbox to quickly clean out my unruly inbox. Over SXSW, timezone math scheduling meetups and constant Eventbrite followup reminders, made email one of the most ineffective forms of communication in the heart of the festival. For RSVP party searches, Twitter is still my go to service. Many people used group messaging apps such as former SXSW hot app GroupMe or MessageMe, but I did not have a problem meeting up with friends through standard text messaging.

Top iPhone Apps


Meeting stars at SXSW parties may require being on the double secret VIP list, but learning from the best mobile marketing rockstars only requires striking up a friendly conversation.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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