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Reach Disconnected Markets on Pigeon.ly

Conferences Marketing

Reach Disconnected Markets on Pigeon.ly

Ben Roodman March 5, 2013

Pigeon.ly organizes the disjointed into an untapped marketing and distribution channel. Looking beyond they’re demonstrating their value as a social good platform providing services to otherwise disenfranchised members of society.

As an example and proof of concept of businesses that can reach their target market, they’ve created FotoPigeon, a photo printing mobile app that delivers high quality photo prints to incarcerated individuals. FotoPigeon doesn’t require that family members know the address of prison facilities, but simplifies the process by taking care of the shipping details to reach its final destination. Inmates that maintain outside contact with support network of family and positive friends are statistically shown to have less societal relapses.

Untapped mobile markets Pigeonly

Speaking with Frederick Hutson, Founder & CEO at Pigeon.ly, at the Launch Festival, they’re doing the heavy lifting of reaching members through direct response mail and lots of data cleanup. More than 1 in 100 adults in the United States were in prison or jail with a total 2.2+ million incarcerated adults in the U.S. Include their immediate families and there are another 18 million individuals are effected by this addressable market.

SMS viral loops and invites from mobile applications are still an effective means of reaching new users, but marketers are always looking for new channels. Pigeon.ly could potentially partner with mobile service providers being the point of first contact for new contracts, setting financial banking services, or even establishing healthcare providers.

Their unique approach to facilitating communication and making it easy to reach difficult audiences, Pigeon.ly is potentially a standout ROI mobile marketing channel.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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