Type to search

Mobile RTB Made Easy with PocketMath

Conferences Mobile

Mobile RTB Made Easy with PocketMath

Ben Roodman March 6, 2013

PocketMath is real-time bidding for mobile ads through an easy to use self-serve platform. If you have a demand to reach mobile consumers, PocketMath is a mobile DSP [Demand Side Platform] that has done the heavy lifting of integrating and building relationship with the top mobile ad networks throughout the US and Asia for you.

PocketMath, as a silent player in the mobile ecosystem, has the potential to be the AppNexus of the mobile real-time bidding. Spotted at the Launch Festival as a relatively under the radar startup, PocketMath is currently a profitable but bootstrapped startup that took the long road to finding a winning model.

Mobile RTB Demand Side Platform

The team originally started off wanting to integrate at the point-of-sale level but pivoted their real-time technology to meet the demands of the mobile advertising market. In a mobile ad request from an exchange, you have 100ms to respond with an yes that you want to buy that impression and at what price or with a no. PocketMath optimizes this process for you, placing the winning bid at the lowest possible price at a rate of 10,000 requests per second for clients. The final delivery of an ad takes another 50ms, all super fast in an on demand world where consumers are not willing to wait.

PocketMath privately touts some of the most well known agency trading desks as their biggest clients, but their platform has a straight forward pricing model and low barrier to entry to fit any budget. Doing mobile affiliate marketing or arbitraging mobile is no joke. A simple algorithm slip combined with the difficulty of measuring mobile attribution for lead generation could leave you busted in minutes. PocketMath technology uses winning bids history to optimize traffic and does so in a manner to get you the most effective inventory without driving up the over all bid costs.

If you’re looking to integrate with a mobile DSP or want to a platform to test mobile marketing, PocketMath could be your solution.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

  • 1