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Matthew Inman of The Oatmeal at SXSW


Matthew Inman of The Oatmeal at SXSW

MobileFOMO March 11, 2013

What do cats, Sriracha rooster sauce and Nikola Tesla have in common? A giant fire breathing Tesla powered robot cat, close, but if you said Matthew Inman of The Oatmeal you would be on the right path. Matthew has been featured in Time Magazine and published several books, including his most recent book, “How to tell if your cat is plotting to kill you”, as well, as his on going support to the Tesla Science Center at Wardenclyffe.

SXSW is a wonderful place to showcase how creativity, art, and a dash of comedy can make the world a happier and better place. Matthew does this through his website, that is why he has been invited as an interactive keynote speaker for SXSW this year.

The Oatmeal Matthew Inman sxsw 2013 killer cat

Matthews first appearance at SXSW was in 2011 covering his experiences on becoming a successful viral marketer. Working for himself while becoming a full time cartoonist allowed Matthew to create several widely popular quizzes, such as “How Many Cannibals Could My Body Feed?” and his most successful quiz, “How Many Five Year Olds Could You Take In A Fight?” Just releasing these quizzes onto the world wide web wasn’t his only goal in mind, each quiz allowed users to link or embed the results into any website or blog. This created a wide variety of SEO keyword ranking advantages. Matthew’s idea of attaching humor to a product that you normally wouldn’t associate humor with quickly gained web exposure.

The Oatmeal had about a quarter of a billion page views in 2010, three years later and The Oatmeal isn’t showing any sign of slowing down soon.

Don’t have a fear of missing out on The Oatmeal at SXSW

The Indiegogo SXSW party
What: Join me and the wonderful people from Indiegogo at SXSW for some booze and food.
Where: Tech Zulu Trend Lounge, Hilton Garden Inn 18th floor, 500 N Interstate 35
When: Monday, March 11th, 5:30pm to 7:30pm

The Oatmeal SXSW Keynote
What: I’m keynoting SXSW this year.
Where: Exhibit Hall 5, Austin Convention Center.
When: Tuesday, March 12. 2pm – 3pm.

The Oatmeal SXSW book signing
What: I’m signing copies of my book at SXSW
Where: Ballroom D Foyer, Austin Convention Center.
When: Tuesday, March 12. 3:20pm

Photo credits: The Oatmeal – How much do cats actually kill? The Oatmeal – Bobcats: Monday


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