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Conference Week Roundup: MobileFOMO Edition

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Conference Week Roundup: MobileFOMO Edition

Ben Roodman February 8, 2013

The first work week of February is also overlapping conference week in San Francisco Bay Area featuring DeveloperWeek, StartupGrind, Startup Product Summit, & AppsWorld. Mobile is a hot topic, but more generally how mobile is involved in larger processes.

Kicking off was DeveloperWeek 2013 in conjunction with a hackathon where the top 5 teams get to demo and pitch at the conference. DeveloperWeek offered a full day devoted to Mobile Apps and another to Data & Analytics. What makes the week long conference standout is that it’s not a hiring event for major sponsorships, but instead puts the focus on the developer community and the latest tools in the growing B2D [Business to Developer] market.

StartupGrind held at the Computer History Museum in Mountain View, CA, put inspiration and realities of startup life ahead of pitching your startup to others. StartupGrind speaker introductions start with a very special standing ovation welcoming guests to the stage. The conference is part of a larger worldwide community of startup organizations around the globe with meetups all year long. I personally found the onstage conversion between Charles River Ventures VC George Zachary and his long time mentor Steve Blank fascinating. On panels it is rare to have the opportunity to be a fly on the wall versus blatant startup self promotion. Other notable speakers included Clay Christensen, author of Innovator’s dilemma, talking about how startups will change the American economy, and Greg Tseng, Founder and CEO of Tagged, teaching Virality 101. With the latest news surrounding startup depression and anxiety, the StartupGrind conference was an well timed outlet to drop aspirational pretexts.

The Startup Product Summit is now on my must attend list. The inaugural event born out the Global Product Management Talk podcast, a blog talk radio 10 top show that discusses of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, and excellence. The summit offered no wifi, but instead insisted you meet you conference neighbor. The tracks covering Design Thinking and Rapid Prototyping, Roadmapping and Execution, and Marketing and Getting Traction were straight talk from real people in the product trenches. See Mariya Yao’s, Founder & Product Strategist at Xanadu Mobile, slides here showing the difference between 10% and 10x thinking in optimizing for mobile traction.

Wrapping up is AppsWorld – North America. AppsWorld offers free to attend workshops and showroom expo that will leave you with enough conference swag to fill a backpack. Exclusively multi-platform mobile app focused, if you’re looking to meet mobile vendors, this is your conference. Listening to the panels, you can hear the latest announcements and what problems the big conglomerate companies are focused on. The conference is worth a mention for those focused on mobile enterprise or for an afternoon stroll through the expo to gauge what’s out there.

Versus downloading an app for every conference I’ve attended this week, I’ve been demoing the Bizzabo app to checkin, network, and discover upcoming events.

Ben Roodman

Benjamin Roodman
Senior Contributing Editor
Benjamin Roodman is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships at a mobile data startup. Benjamin has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.
Follow me on twitter @BRoodman

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