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Porsche Embraces Mobile Marketing

Porsche Embraces Mobile Marketing

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Luxury Daily recently provided a good overview of Porsche’s latest mobile campaign for the Cayenne Diesel. Using targeted banners Porsche sends users to a specialized optimized mobile site enabling extensive evaluation, images and video of the vehicle. Shuli Lowy of Ping Mobile provides some excellent insights on the campaign and break downs the overall approach by Porsche.

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