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Mobile advertising

Marketing Mobile

Mobile advertising

annebot December 5, 2012
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Reasons to Conduct Mobile Marketing

Marketing to mobile phone users has become an important business concern because more and more people are beginning to use their phones for a range of activities once restricted to cumbersome computers. Businesses that fail to market to mobile phone users are ignoring a rich and undrained source of customers and revenue.

Costs of Marketing to Mobile Phone Users

As always, the costs of marketing to mobile phone users depend on the methods that businesses intend to use in their marketing. Examples methods range from developing apps for mobile phones to sending text messages and setting up phone-friendly websites. In general, adapting existing marketing campaigns for use in the mobile phone environment is cheaper than creating them wholesale.

Tools and Methods for Mobile Marketing

Given the explosion of interest in mobile marketing, there has been a corresponding increase in the number of tools and methods designed for marketing to mobile phone users. Most tend to be more traditional tools and methods adapted to the mobile phone. For example, mobile apps might be designed for use on mobile platforms, but the concept comes right from computer software. Similarly, it takes little effort to come up with the idea of using responsive design so that business websites can optimize for the best viewing experience possible based on the devices used to access them.

Among these tools and methods, mobile analytics tools are some of the most important. After all, businesses cannot optimize their marketing tactics unless they are able to collect marketing information and compile it into readable formats. Businesses that ignore mobile analytics are choosing to stumble sightlessly into the fray. Doing so is particularly foolish because free mobile marketing tools are often just as good as paid-for services.

Benefits to Businesses that Market to Mobile Phone Users

The benefits to businesses that choose to market to mobile phone users are simple to discern. Being able to get their messages out to more potential customers means being able to attract more of those customers, which in turn leads to the businesses being able to sell more products and thereby earn more revenues. Similarly, businesses can also use mobile marketing to build up their brands, which leads right back to the same over-arching aim of making a profit.

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Anne Ahola Ward
Editor in Chief
Annebot, aka Anne A. Ward is Editor-in-Chief for MobileFOMO. She is a futurist, growth hacker and co-founder of CircleClick, LLC. As an early entrant into the field of search engine optimization, Anne has helped many of her clients monetize their SEO programs. She has helped clients to exceed their previous lead generation goals.
Follow me on twitter @annebot

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