Mobile Marketing News

Mobile Marketing News
Archive by Category "Marketing" (Page 3)

Marketing

Mobile Marketing is one of the hottest fields today. Without mobile marketing, marketers are left in the dust!

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This is a guest post by Jon Baron, Chief Revenue Officer of IgnitionOne.  Verizon/AOL’s recent acquisition of mobile ad tech company, Millennial Media, raised a …

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According to “Mobile Video Usage: A Global Perspective,” Interactive Advertising Bureau (IAB)’s comprehensive survey of consumers from 24 countries around the world who watch smartphone …

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Launch partners include measurement and attribution providers AppsFlyer, adjust and Tune SAN FRANCISCO – June 2, 2015 – Tapjoy, the mobile app industry’s leading Mobile Marketing …

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This is a guest post by Rob Hammond, Senior Director of Mobile Engagement at Syniverse As developers, product leaders and marketers, we instinctively understand …

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Today’s guest post comes to us from Dennis Mink, the VP of Marketing at Liftoff. Most marketers have specific post-install goals they want to …

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This is a guest post by the team at AppLovin, a platform that enables brands to use data to drive marketing decisions and deliver …

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Today, the Interactive Advertising Bureau (IAB)’s Mobile Marketing Center of Excellence and Ovum released a study on marketers’ view of mobile from a holistic …

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Sharethrough, a programmatic native company, just released an infographic to provide context around IAB’s new OpenRTB 2.3 native ad standard. This is the first version of the real time bidding protocol …

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As a brand marketer, if you have ever tried to activate a mobile coupon campaign with a retailer or worried that your advertising dollars drove …

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Everyone likes to feel that all of their hard work is not only recognized, but appreciated. We often forget to say “thank you” or …

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