Mobile Marketing News

Mobile Marketing News
Articles Posted by Jaimy Szymanski

Posts by : Jaimy Szymanski

Author / 11 Posts
Jaimy Szymanski is a mobile and customer experience analyst, focusing on how organizations adapt core digital strategies to serve the new “connected customer.” She has developed multiple research artifacts on the topics of digital transformation, consumer mobile, customer experience design, and social business strategy. Jaimy also has nearly 10 years experience advising companies of all sizes, in varied industries, that are affected by emerging technologies.
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Mobile commerce – when we shop on our smartphones and tablets – now accounts for 34% of sales globally, and during 2014, shopping app …

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Tuesday, April 21, 2015, otherwise known as “Mobilegeddon,” was a day of importance to website operators worldwide, as it was Google’s deadline for getting …

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Mobile commerce experience design is a tricky game for digital leaders. Customer expectations are extremely high in the desire for a seamless, efficient purchase …

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When our smartphones are connected to our palms, it can be hard to find a minute alone. Constant notifications from others wanting replies or simply …

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Streaming tax. Amusement tax. Cloud tax. Regardless of the nomenclature you prefer, one thing’s for certain: a precedent has been set in the city …

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With back-to-school shopping season nigh, retailers are searching for new ways to engage customers – both on- and offline. Brick-and-mortar locations still serve the …

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The Pareto Principle, more commonly known as the “80/20” rule, is commonly referenced in both business and economic applications. Essentially, the Pareto Principle states …

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Just because you can track someone, should you? GPS is the feature-du-jour of many connected devices, mobile applications, and other wearables hitting the App …

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Through each new phase of technology development, consumers have fallen prey to “bright, shiny object syndrome.” Is it new? Does my co-worker have it? …

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There’s a cold, hard truth about Pinterest: You can pin all the projects and recipes you want but, without the skills, time, or motivation, …

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