Mobile Marketing News

Mobile Marketing News
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MobileFOMO was founded in late 2012 with the assumption that mobile marketing is going to be big (it already is) and we don’t want anyone to feel held back by a Fear Of Missing Out, aka FOMO. Forming a mobile marketing strategy has many facets to it and we are here to help.
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Ovum’s Smart Home Devices Forecast: 2016–21 found that the largest smart home markets will be China and the US, thanks to high availability of devices and …

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This is a guest post by Samir Addamine, Founder and Chairman, FollowAnalytics We all know that the odds are stacked against branded apps. It …

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This is a guest post by Josh Fenn, Global Marketing at Baidu.  According to Google, 4 in 5 consumers say price is important when …

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Teen Mobile Usage Pushes Media Consumption in Apps to over 2 Hrs/Day By: Simon Khalaf, SVP, Yahoo Last August, in Flurry’s app usage report, we …

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Adsmovil recently won two medals from the Mobile Marketing Association for the same campaign. The rich-media “At Any Moment and Anywhere with Juan Valdez Coffee” …

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This is a guest post by Abinash Tripathy, CEO and Co-founder of Helpshift.  With the app economy expected to double by 2020 to $101 …

Japanese Mobile Infrastructure Market Drops 16 Percent YoY Despite W-CDMA Surge
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By Stéphane Téral, senior research director, mobile infrastructure and carrier economics, IHS Markit Bottom Line In the first half of 2016 (H1 2016), the …

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This is a guest post by Chris Klotzbach, Director at Flurry Analytics. Last week was a big week for Apple. But, even with the …

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This is a guest post by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager The 2016 Rio Olympics proved …

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If you’re an e-commerce marketer, you’re well-aware of the challenges associated with enhancing user engagement and retention on mobile apps. While one of the …

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