By Michael La Guardia, Senior Director of Product for Sports & Finance
Today, we’re excited to announce the launch of our first complete rebuild for the Yahoo Sports app on iOS and Android devices. At Yahoo Sports, we’re true sports fans. This app gives fans the best news, scores, and stats for the teams and leagues they care about. The new design follows other recent Yahoo releases of the Homepage and News to bring a consistent emphasis on content, communities and utility.
Our new Yahoo Sports app centers around a new home screen. Called Favorites, this tab allows users to specify the teams they love, and brings them a personalized news stream from our own award-winning writers and sports news outlets across the web. It also gives the latest scores and videos for those teams. Declaring teams sets a powerful (and customizable) set of notifications for the user, making sure they never miss important news, games or plays. The new Alerts tab collects all of the recent notifications so users will never lose them among all of the other messages they receive on their devices.
Following game scores is central to every sports fan’s experience so we’ve made a new Scores section to better highlight the 50+ worldwide leagues we cover. We also show which leagues currently have live games. And, of course, favorite teams are always listed first.
Video is a big deal for us in the new Yahoo Sports app. Clicking on a team’s icon from the Favorites page will take users to a dedicated team page topped by the latest highlights and clips. The personalized and team-centric news streams also sparkle with video action. And don’t forget all of our great live content like our MLB Game of Day.
These changes are just the beginning, paving the way for even more updates throughout the coming year. So stay tuned for more!
Michael La Guardia is the Head of Product for Yahoo Sports and Finance where he leads the vision and strategy for one of the world’s largest sports and finance sites. Michael is a serial entrepreneur, product and company development veteran. Prior to joining Yahoo, Michael was a VP of Customer Success at WePay, VP at Simply Hired, Founder at Attitude Labs, Head of Product Management at Luminate Inc., VP of Product Management at LiveOps, Executive Director of Product Management at AOL and an Executive Director of Product Management at Netscape. Michael has also served as an advisor for various startups including Everwise, WillO and Luminate. Michael holds a Bachelor of Arts in Japanese and Asian Studies from the University of Michigan and a Masters of Business Administration from Stanford University.