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Ultra Mobile Appoints Former Toyota Executive to Lead Global Operations & Facilitate Industry Expansion

Ultra Mobile Appoints Former Toyota Executive to Lead Global Operations & Facilitate Industry Expansion

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COSTA MESA, CA / NEW YORK, NY — June 28, 2016 — Ultra Mobile, a nationwide mobile

carrier developing first-of- its-kind mobile phone services with unlimited international

communications, today announced the appointment of Sherrie Simmons to Chief Operations

Officer to drive innovation and operational excellence across the company’s various

telecommunications verticals. Ms. Simmons will join a seasoned management team responsible

for helping make Ultra Inc. 500’s Fastest Growing Company in America in 2015 and driving the

recent partnership with the Univision Mobile brand.

As COO, Simmons will be responsible for streamlining product release cycles and improving

overall efficiency with new launches, overseeing innovation and development initiatives.

Leveraging her technical background and experience with large-scale operations, Simmons will

also assume direct responsibility for enterprise project management, technical project

management and operations, engineering and architecture, worldwide customer care and local

facilities and logistics management in the Costa Mesa office. Additionally, to strengthen Ultra’s

position in the industry, she will lead overall organizational transformation by identifying new

partnerships, processes and vendors to create opportunities to optimize the company’s


“Sherrie’s background and skillset in both technology and operational management will be

instrumental in driving Ultra Mobile’s continued growth at this stage of our development,” said

Ultra Mobile President Tyler Leshney. “At this pivotal moment in Ultra’s growth, we were

looking for talent that complemented the company’s scrappy, development mentality with a

thorough understanding of global operations. As we transition from a startup to a scale-up

organization – growing our staff, expanding into bigger markets and incubating new products –

Sherrie’s expertise in lean operations management will help Ultra eliminate inefficiencies to

better serve our customers.”

Simmons began her career as a developer before shifting into project, technology and systems

management at Toyota Motor Corporation. Following a long tenure there, Simmons moved to

MedAssets, Inc. where she ultimately became Senior Vice President of Operations. As a

consultant, she’s worked with major corporations, including Nissan Motor Corporation, Avery

Dennison, Guthy-Renker and SDI – the world's leading media translation services company –

and, most recently, served as interim-CTO for Defy Media. Simmons is a Project Management

Professional, is Six Sigma certified and holds a bachelor's degree from California State

University-Fullerton and master’s degree from California State Polytechnic University-Pomona.

“I’m excited to join Ultra as it pivots towards large scale projects and new ventures, helping our

organization innovate and grow by creating a highly autonomous and aligned team,” said

Simmons. “With ambitious growth plans for 2016, Ultra will execute on its strategic agenda

through a flexible and agile operation, while retaining a sharper-than- ever focus on spend

management and efficiency through the end of the year.”

About Ultra Mobile

Founded in 2011, Ultra Mobile is a prepaid nationwide carrier that focuses on delivering

innovative, cost effective mobile voice, text and data services for people living in the United

States who regularly call or text internationally. Its international services reach over 200

international destinations. The company’s mission is to provide convenient and affordable

solutions that connect people with their extended families, friends and colleagues living around

the world. In 2015, Ultra Mobile was ranked #1 on the Inc. 500 as the fastest-growing private

company in the United States. Ultra Mobile is co-headquartered in New York City and Southern

California, with more than 150 employees based in USA, Europe and Asia. The company

supports its customers in English, Chinese and Spanish. In February 2016, Ultra partnered with

the Univision Mobile brand, to better serve one of the fastest growing demographics in the

country, Hispanic Americans. For more information, visit:

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